genericization

1. (исчисляемое, неисчисляемое)The process of becoming generic; an instance of it.

   Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization

2. (неисчисляемое)With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

3. (исчисляемое)An instance of this act or process; a generic name thus created.

правильный