namesmanship

(незлічуване)The way names are assigned.

(незлічуване)The art of naming things in order to influence the reactions of others.

(незлічуване)The pursuit of status by having things named after oneself.

(незлічуване)The art of name-dropping or giving the names of people who are involved with a project, in order to confer status or legitimacy.

(незлічуване)Skill in knowing and pronouncing names.