consumerization

1. (неисчисляемое)The process of consumerizing.

   For many technologies, commercialization happens decades before consumerization.

   Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.

2. (исчисляемое, редкое)An instance of that process.

   a wave of IT consumerizations leading to the advent of the bring-your-own-device era

правильный