commodification

1. (исчисляемое, неисчисляемое)The assignment of a commercial value to something previously without such value.

   Near-synonyms: commercialization, monetization

2. (исчисляемое, неисчисляемое)The transformation from being commercialized on a nonfungible basis into becoming a commodity that is fungible.

   A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.

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