commodification

1. (countable, uncountable)The assignment of a commercial value to something previously without such value.

   Near-synonyms: commercialization, monetization

2. (countable, uncountable)The transformation from being commercialized on a nonfungible basis into becoming a commodity that is fungible.

   A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.

regular