stickiness

1. (неисчисляемое, обычно)The property of sticking or adhering; adhesion.

   the property of sticking to a surface

2. (неисчисляемое, обычно)Warmth and humidity, as on a muggy day.

3. (неисчисляемое, обычно)Of prices or wages: the tendency to stay the same despite changes in the economy.

4. (неисчисляемое, обычно)The presence of unique attributes that make a product indisposable and valuable to its owner.

   The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

5. (неисчисляемое, обычно)A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.

   The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

6. (неисчисляемое, обычно)An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.

1. The stickiness of the lizards' feet is legendary, giving them a unique and mysterious way of defying gravity.

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