greenhushing
A tendency of a company’s marketing to be quiet about its sustainability efforts so as…A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.
Значення
значень: 1(незлічуване)A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.
Походження
Blend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in aBlend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.
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Спільнокореневі
пов’язаних слів: 2Уроки до слова
уроків: 1- A1Злічувані та незлічувані іменники — Бо воно може бути незлічуваним