greenhushing
A tendency of a company’s marketing to be quiet about its sustainability efforts so as…A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.
Meaning
1 senses(uncountable)A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.
Origin
Blend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in aBlend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.
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Word family
2 related wordsLessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable