greenovator
greenovator · greenovators
A consumer focusing on environmental and sustainability concerns rather than prestige…A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.
Значення
значень: 1(neologism)A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.
Походження
Blend of green + innovator. First introduced in a German-language 2009 study on customer sBlend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.
Wiktionary, CC BY-SA 4.0 · source