greenovator
greenovator · greenovators
A consumer focusing on environmental and sustainability concerns rather than prestige…A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.
Meaning
1 senses(neologism)A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item.
Origin
Blend of green + innovator. First introduced in a German-language 2009 study on customer sBlend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.
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