undersell
undersell · undersells · undersold · underselling
To sell goods for a lower price than a competitorTo sell goods for a lower price than a competitor.
US/ˈʌndɚsˌɛl/
» "Tom, I heard you built your own house." "Er, yeah. It's only small though." "You're underselling yourself again."
Meaning
3 sensesTo sell goods for a lower price than a competitor.
Our price-match guarantee: we will not be undersold!
sell cheaper than one's competition
To sell something for less than its value.
To put forward an idea, or to market a new product (or oneself), with insufficient enthusiasm or excessive understatement.
Near-synonym: sell short
don't undersell it
Examples
1 sentences"Tom, I heard you built your own house." "Er, yeah. It's only small though." "You're underselling yourself again."
Forms
undersells, underselling, undersold, undersold| Base form | undersell · to undersell |
|---|---|
| 3rd person singular | undersells |
| Present participle | underselling |
| Past simple | undersold |
| Past participle | undersold |
irregular · Lesson
Synonyms
2 synonymsClose in meaning
- sell cheaper than one's competition:undercut
Antonyms
1 antonymsWord family
1 related wordsRelatedunderseller
Lessons for this word
3 lessons- A1Present simple — Because it is a verb
- A1Past simple, irregular verbs — Because of its past form
- A2Present perfect: introduction — Because of its past participle