aided awareness
In advertising research, recognition of a specific brand or product from a list of…In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
Meaning
1 senses(uncountable)In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.
Word family
1 related wordsRelatedunaided awareness
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable