benchmarketing
The misleading use of unrepresentative benchmark software results in marketing a…The misleading use of unrepresentative benchmark software results in marketing a computer system.
Meaning
2 senses(derogatory, uncountable)The misleading use of unrepresentative benchmark software results in marketing a computer system.
(uncountable)The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Translations
1 languagesOrigin
In both senses, blend of benchmark + marketing; but the two appear to have formed independIn both senses, blend of benchmark + marketing; but the two appear to have formed independently.
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Word family
1 related wordsRelatedbullshot
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable