brand linkage
brand linkage · brand linkages
The degree to which the consumer understands a commercial's message is for a specific…The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
Meaning
1 senses(countable, uncountable)The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
Forms
plural: brand linkages| Singular | brand linkage |
|---|---|
| Plural | brand linkages |
regular
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable