branding

1. (countable, uncountable)The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living animal or person (usually a livestock animal).

2. (countable, uncountable)The promotion of a commercial brand of product or service in order to give it greater public awareness.

   Near-synonyms: marketing, promotion

3. (countable, uncountable)The trade dress thus presented (trademarks, wordmarks, colorways, liveries, and so on).

   Near-synonym: labeling

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