brownwash
brownwash · brownwashes · brownwashed · brownwashing
To rebrand, cover up or divert attention from amoral, illicit or criminal activities…To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Meaning
1 senses(rare)To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.
Origin
From brown (“best colour to cover up dirt”) + -wash.From brown (“best colour to cover up dirt”) + -wash.
Wiktionary, CC BY-SA 4.0 · source
Forms
brownwashes, brownwashing, brownwashed, brownwashed| Base form | brownwash · to brownwash |
|---|---|
| 3rd person singular | brownwashes |
| Present participle | brownwashing |
| Past simple | brownwashed |
| Past participle | brownwashed |
regular · Lesson
Lessons for this word
3 lessons- A1Present simple — Because it is a verb
- A1Past simple, regular verbs — Because of its past form
- A2Present perfect: introduction — Because of its past participle