copy sort
copy sort · copy sorts
An advertising research technique that assesses individual phrases and verbal ideas in…An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.
Meaning
1 sensesAn advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.
The copy sort revealed that few people noticed the company name at the end of the commercial.
Forms
plural: copy sorts| Singular | copy sort |
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regular