disloyalty card
A card used by a group of similar businesses, which rewards customers who make regular…A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
Meaning
1 sensesA card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
Origin
After loyalty card. Even though the phrase has been used as a sum of parts, for example, "After loyalty card. Even though the phrase has been used as a sum of parts, for example, "play the disloyalty card" (see play the something card) or in its literal sense as a form of boycott (e.g. Unilever disloyaly cards), the earliest known use with the purpose of promoting cooperation among businesses was conceived by barista Gwilym Davies in 2009.
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Forms
plural: disloyalty cards| Singular | disloyalty card |
|---|---|
| Plural | disloyalty cards |
regular