downtrading
The practice of a consumer switching from expensive brands to cheaper alternativesThe practice of a consumer switching from expensive brands to cheaper alternatives
Meaning
1 senses(uncountable)The practice of a consumer switching from expensive brands to cheaper alternatives
Origin
From down- + trading.From down- + trading.
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Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable