Meaning

1 senses
  1. The process by which euphemisms fall into disuse and are replaced by new ones, as the old ones become socially unacceptable over time.

Origin

Coined by Steven Pinker in 1994, but preceded by Sharon Henderson Taylor's 1974 "euphemism

Coined by Steven Pinker in 1994, but preceded by Sharon Henderson Taylor's 1974 "euphemism cycle."

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Forms

plural: euphemism treadmills

See also

neighbours in the dictionary
euphemism treadmill — meaning, examples, forms, synonyms | Krumeto