guerrilla marketing
An advertising strategy that uses unconventional interactions in order to promote a…An advertising strategy that uses unconventional interactions in order to promote a product or service.
Meaning
1 senses(uncountable)An advertising strategy that uses unconventional interactions in order to promote a product or service.
Translations
1 languagesOrigin
Popularized by American ad executive and business writer Jay Conrad Levinson in GuerrillaPopularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).
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Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable