halo effect
halo effect · halo effects
A cognitive bias in which judgment of somebody's character is influenced by an overall…A cognitive bias in which judgment of somebody's character is influenced by an overall impression of them.
Meaning
2 sensesA cognitive bias in which judgment of somebody's character is influenced by an overall impression of them.
The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.
Forms
plural: halo effects| Singular | halo effect |
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regular