Meaning

1 senses
  1. (uncountable)The animal welfare analogue of greenwashing.

Origin

From humane + -wash + -ing, following the established pattern of greenwashing, pinkwashing

From humane + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

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See also

neighbours in the dictionary
humanewashing — meaning, examples, forms, synonyms | Krumeto