hype

1. (uncountable, usually)Promotion or propaganda, especially exaggerated claims.

   After all the hype for the diet plan, only the results ended up slim.

   Hype

   шуми́хаšumíxa, хайпxajp

   шуми́хаšumýxa, хайпxajp, гайпhajp

   blatant or sensational promotion

2. (dated, metonymically, slang)A drug addict.

1. Why all this hype?

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2. This isn't hype.

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3. Has all the hype paid off?

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4. The hype machine remains in overdrive.

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5. Did it live up to the hype?

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uncountable

• hypalternative