Meaning

1 senses
  1. (uncountable)The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.

Origin

Blend of kid + influence.

Blend of kid + influence.

Wiktionary, CC BY-SA 4.0 · source

Word family

1 related words

See also

neighbours in the dictionary
kidfluence — meaning, examples, forms, synonyms | Krumeto