loss leader
loss leader · loss leaders
керівник, лідер, вождь
глава, главный, начальник
Lockvogelangebot, Lockartikel, Lockware
An item that is sold at or below cost in an effort to stimulate other profitable salesAn item that is sold at or below cost in an effort to stimulate other profitable sales.
UK/ˈlɒs ˈliːdə(ɹ)/US/ˈlɔs ˈlidɚ/
» Supermarkets often use alcohol as a loss leader to draw in other more profitable sales.
Meaning
1 sensesAn item that is sold at or below cost in an effort to stimulate other profitable sales.
Lockvogelangebot, Lockartikel, Lockware
More definitions
- a featured article of merchandise sold at a loss in order to draw customers
Examples
1 sentencesSupermarkets often use alcohol as a loss leader to draw in other more profitable sales.
Translations
5 languagesDeutsch
By meaning 1
item sold at or below cost to stimulate sales:
Forms
plural: loss leaders| Singular | loss leader |
|---|---|
| Plural | loss leaders |
regular
Synonyms
2 synonymsClose in meaning
- a featured article of merchandise sold at a loss in order to draw customers:drawing cardleader