newsjacking
A public relations technique involving piggybacking off the attention of the news…A public relations technique involving piggybacking off the attention of the news media on another item.
Meaning
1 senses(uncountable)A public relations technique involving piggybacking off the attention of the news media on another item.
Origin
Blend of news + hijacking.Blend of news + hijacking.
Wiktionary, CC BY-SA 4.0 · source
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable