own brand
A brand name that is associated with or owned by a place of business that sells…A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
» Don't damage your own professional brand.
Amastan · Tatoeba · CC BY 2.0 FRMeaning
1 senses(UK)A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
Near-synonym: off brand
Supermarkets are fighting national brands with own brand products.
Examples
4 sentencesDon't damage your own professional brand.
Many own-brand products found in discount shops are produced by brand-name manufacturers.
deViele Eigenmarken, die man bei Discountern findet, werden von Markenherstellern produziert. — Zaghawa
The shop only had 2XL shirts in their own brand.
Does Algeria need to launch its own national car brand?
Forms
plural: own brands| Singular | own brand |
|---|---|
| Plural | own brands |
regular