pinkwashing
The practice of a state or company presenting itself as gay-friendly and progressive…The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
Meaning
3 senses(uncountable)The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
(uncountable)The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
(uncountable)The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
Origin
From pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pinFrom pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.
Wiktionary, CC BY-SA 4.0 · source
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable