psychographics
The use of demographics to obtain marketing data from people's attitudes, lifestyles etcThe use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
Meaning
1 senses(uncountable)The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
More definitions
- market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also: variables or trends identified through such research.
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable