purplewashing
The practice of presenting something as feminist, particularly a political action, in…The practice of presenting something as feminist, particularly a political action, in order to soften or downplay aspects of its reputation considered negative or as a justification for economic, political, xenophobic or racist goals.
Meaning
1 senses(uncountable)The practice of presenting something as feminist, particularly a political action, in order to soften or downplay aspects of its reputation considered negative or as a justification for economic, political, xenophobic or racist goals.
Origin
From purple + -wash + -ing. The colour purple is often associated with feminism.From purple + -wash + -ing. The colour purple is often associated with feminism.
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Word family
2 related wordsLessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable