rainbow washing
The practice of a company presenting itself as gay-friendly to improve its brand imageThe practice of a company presenting itself as gay-friendly to improve its brand image.
Meaning
1 senses(uncountable)The practice of a company presenting itself as gay-friendly to improve its brand image.
Origin
In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.
Wiktionary, CC BY-SA 4.0 · source
Word family
1 related wordsRelatedrainbow capitalism
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable