sleeper effect
sleeper effect · sleeper effects
A phenomenon where the impact of a persuasive message increases over time, even though…A phenomenon where the impact of a persuasive message increases over time, even though the initial impact may have been minimal or negligible, often accompanied by a discounting cue.
Meaning
1 sensesA phenomenon where the impact of a persuasive message increases over time, even though the initial impact may have been minimal or negligible, often accompanied by a discounting cue.
Forms
plural: sleeper effects| Singular | sleeper effect |
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| Plural | sleeper effects |
regular