sustainwash
To engage in the sustainability analogue of, or subset of, greenwashingTo engage in the sustainability analogue of, or subset of, greenwashing.
Meaning
1 sensesTo engage in the sustainability analogue of, or subset of, greenwashing.
wondering whether the advertisement's talk of sustainability might be trying to sustainwash the reality
Origin
From sustain + -wash, following the established pattern of greenwash, pinkwash, and similaFrom sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.
Wiktionary, CC BY-SA 4.0 · source
Forms
sustainwashes, sustainwashing, sustainwashed, sustainwashed| Base form | sustainwash · to sustainwash |
|---|---|
| 3rd person singular | sustainwashes |
| Present participle | sustainwashing |
| Past simple | sustainwashed |
| Past participle | sustainwashed |
regular · Lesson
Lessons for this word
3 lessons- A1Present simple — Because it is a verb
- A1Past simple, regular verbs — Because of its past form
- A2Present perfect: introduction — Because of its past participle
See also
neighbours in the dictionaryDictionary text adapted from Wiktionary (Wiktionary contributors, CC BY-SA 4.0) and Open English WordNet / Princeton WordNet (CC BY 4.0, WordNet License); shared under CC BY-SA 4.0. Example sentences and recordings are credited where they appear.