sustainwashing
The sustainability analogue of greenwashingThe sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
Meaning
1 senses(uncountable)The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).
wondering whether the advertisement's talk of sustainability might be a bit of sustainwashing
Origin
From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashinFrom sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").
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Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable