tagline

1. The punch line of a joke.

   Pointe, Witz der Geschichte

2. An advertising slogan.

   Slogan, Claim

3. A pithy quotation habitually appended to a signature in email, newsgroups, etc.

4. A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations.

5. A light rope attached to an object being hoisted by a crane, used to guide it while lifting or lowering.

6. (dated)Synonym of subheadline.

1. The website's tagline has to let people know what that business does and how it differs from the competition.

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