brand stretch
brand stretch · brand stretches
The degree to which an advertiser alters consumer perceptions of a brand without…The degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
Meaning
1 senses(countable, uncountable)The degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
Forms
plural: brand stretches| Singular | brand stretch |
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| Plural | brand stretches |
regular
Word family
1 related wordsRelatedbrand linkage
Lessons for this word
1 lessons- A1Countable and uncountable nouns — Because it can be uncountable